The Breathtaking Media Facade at Shinsegae Department Store Main Branch

The Stunning Media Facade at Shinsegae Department Store Main Branch

As the year-end approaches, there is one sight many people eagerly await - the beautiful media facade at the Shinsegae Department Store main branch. Every December, the building's exterior is adorned with a dazzling display of lights and animations, creating a magnificent winter spectacle.

The Allure of Shinsegae's Media Facade

Captivating Lighting and Animation

The media facade at the Shinsegae Department Store main branch is a mesmerizing display of brilliant lighting and stunning visuals. The captivating play of light and the meticulously timed animations create an almost magical atmosphere. The harmonious integration with the Christmas tree is particularly impressive.

Diverse Thematic Presentations

Each year, the media facade showcases a variety of themes and concepts. From abstract art installations to character animations, the ever-changing display offers new delights and visual treats for the audience.

Grandiose Spectacle

The sheer scale and size of the Shinsegae Department Store main branch, combined with the overwhelming presence of the media facade, leave a lasting impression on visitors. The breathtaking, cinematic atmosphere amplifies the festive spirit of the season.

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How to Enjoy the Media Facade

Timing

The media facade is typically illuminated from late November to the end of December, with the display running from dusk until 11:30 PM.

Location

The Shinsegae Department Store main branch is located at 85 Taepyeongno, Jung-gu, Seoul. It is approximately a 5-minute walk from Hoehyeon Station on Line 4 of the subway.

Transportation

• Subway: Get off at Hoehyeon Station on Line 4, a 5-minute walk away. The store is also within a 10-minute walk from Seoul Station on Line 1.
• Bus: Various bus routes, including 100, 400, 401, 406, 408, 500, and 504, are available at the Hoehyeon and Seoul Station stops.
• Parking: While there are paid parking options at the Shinsegae Department Store and surrounding areas, it is recommended to use public transportation during the busy year-end season.

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Immerse yourself in the year-end atmosphere and enjoy the breathtaking media facade at the Shinsegae Department Store main branch. Surrounded by the festive Christmas spirit, spend quality time with your family, loved ones, or friends.

 

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